Reviewing the mission of the organization, the basic strategies serving to vision studied are determined and build up till the employee performance of the company. Determining and monitoring business plans and performance metrics for the realization of these strategies and performance management systems within the scope of the shares and effects for the realization of the performance metrics shared with employees are all structured through sessions held with the company. Simultaneously, the customer group and target markets in which the company positions itself, marketing and communication strategies, customers, suppliers and competitors are determined within the scope of the company's contributions and recommended resources. Necessary procedures are created so that the resulting strategy document lives within the company and it becomes a company reality.

Keywords: KPI, Performance Management System, Strategy, Segmentation, Marketing Strategies, Target Market, etc.

In this context, the following analysis are made;

• Vision/Mission Study and determination of general strategies
• Workshops held with company processes and revealing their operations
• SWOT Analysis and creation of company strategy tree
• Creating Supplier, Customer and Competitor Analysis
• Creating Target Market and Segmentation Studies
• Creating process strategies
• Creating KPIs
• Business Analysis and structuring KPIs according to their weighed impact